About AWA
AWA is a Japanese music streaming service backed by Avex and CyberAgent. It is built around playlists more heavily than most of its peers -- user-made and editorial playlists are the primary browsing surface -- and carries a strong domestic J-pop and Japanese independent catalogue alongside international repertoire.
Japan is the relevant market, and it is one worth treating on its own terms: it remains one of the largest recorded-music markets in the world, with listening habits and a release culture distinct from Western territories, and with domestic services that international catalogue often reaches poorly.
Audicient delivers to AWA with Japanese-script titles and artist names -- kanji, hiragana and katakana -- preserved alongside their romanised forms, so your releases are searchable the way Japanese listeners actually search.
Delivering to AWA
Japanese Script Metadata
Kanji, hiragana and katakana titles and artist names are delivered alongside romanised forms so search works in either.
Playlist-First Discovery
Genre and mood tagging is delivered in full, which is what feeds AWA's playlist-led browsing rather than a search-led catalogue.
Lyrics Display Support
Supplied lyrics are delivered in the format AWA displays, a feature Japanese listeners use heavily.
Domestic Market Access
AWA reaches Japanese listeners that international-only distribution tends to serve thinly, in one of the world's largest music markets.
How It Works
Upload Your Release
Upload your tracks, artwork, and metadata through your white-label Audicient platform.
We Deliver to AWA
Audicient processes and delivers your release to AWA in the required format, meeting all their specifications.
Track & Earn
Monitor your performance on AWA through analytics dashboards and receive royalty payouts automatically.
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