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Kuaishou

Short-Video Music in China

StreamingMainland China
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About Kuaishou

Kuaishou is one of the two dominant short-video platforms in mainland China, alongside Douyin. Music is central to how its content works -- creators build videos around tracks, and a sound that catches can be used millions of times in a matter of days. Its user base reaches deep into second- and third-tier cities and rural China, audiences that other platforms serve less thoroughly.

For a rights holder outside China, it represents scale that is difficult to access any other way, and a form of use -- short-video soundtracking -- that generates its own licensing revenue separate from streaming.

Audicient delivers your catalogue to Kuaishou with the China-specific rights declarations and Simplified Chinese metadata the platform requires, so your music is available for creator use and the resulting activity is reported.

Delivering to Kuaishou

Short-Video Scale

A single sound can be used in millions of videos, a volume of use with no equivalent on streaming platforms.

China Rights Declarations

Territory-specific rights and licensing metadata is prepared in the form Kuaishou requires, which is what gates access.

Beyond Tier-One Cities

Kuaishou reaches second- and third-tier city and rural audiences that other Chinese platforms cover less thoroughly.

UGC Licensing Revenue

Creator use generates licensing income distinct from on-demand streaming royalties.

How It Works

01

Upload Your Release

Upload your tracks, artwork, and metadata through your white-label Audicient platform.

02

We Deliver to Kuaishou

Audicient processes and delivers your release to Kuaishou in the required format, meeting all their specifications.

03

Track & Earn

Monitor your performance on Kuaishou through analytics dashboards and receive royalty payouts automatically.

Scale Your Music Business

Join labels and distributors who partner with Audicient to distribute to Kuaishou and 150+ other platforms worldwide.

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