About Peloton
Peloton is a connected fitness platform whose classes -- cycling, running, strength, yoga and meditation -- are built around music. Instructors curate the playlist for each class, and the music is not background: the workout is structured to it, with effort and tempo following the track. Members often identify classes by their music.
The listening context is unusually attentive and repeated. A member takes a class, hears a track at a moment of physical effort, and frequently seeks it out afterwards -- Peloton's in-class track listings and playlist exports exist precisely because that happens. For a rights holder it is exposure in a setting where music is emotionally loaded rather than passively consumed.
Audicient delivers your catalogue to Peloton with the tempo, genre and rights metadata its music team works from when building class playlists.
Delivering to Peloton
Instructor-Curated Placement
Music is selected by instructors building specific classes, so placement depends on how a track works for a workout rather than on chart position.
Tempo and BPM Metadata
Accurate tempo data is delivered, which is the primary attribute the music team filters on when matching tracks to class structure.
High-Attention Listening
Members hear music during physical effort and routinely look tracks up afterwards, driving discovery back to streaming platforms.
Repeated Exposure
Popular classes are taken by many members over months, so a single placement generates sustained rather than one-off plays.
How It Works
Upload Your Release
Upload your tracks, artwork, and metadata through your white-label Audicient platform.
We Deliver to Peloton
Audicient processes and delivers your release to Peloton in the required format, meeting all their specifications.
Track & Earn
Monitor your performance on Peloton through analytics dashboards and receive royalty payouts automatically.
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