About Snap
Snapchat Sounds is the music library Snapchat users draw on when adding audio to Snaps and Spotlight posts. Its audience skews heavily young, and the use case is creative rather than consumptive: a track is picked because it fits a fifteen-second video, and it reaches new listeners through other people's posts rather than through playlists or search.
That makes it a discovery surface with a different shape from streaming. A hook that works in short-form can move a record substantially, and the catalogue that benefits is not necessarily the catalogue that performs on subscription services. Reach is global, concentrated in the markets where Snapchat is strongest.
Audicient delivers your catalogue to Snap so your tracks are available in Snapchat Sounds, with the metadata and rights information needed for creator use to be attributed and paid.
Delivering to Snap
Creator-Driven Discovery
Tracks reach new listeners through users adding them to Snaps and Spotlight posts, not through playlist or search placement.
UGC Royalty Attribution
Rights metadata is delivered so creator use across Snaps and Spotlight is identified, attributed and paid.
Short-Form Hook Exposure
A strong hook can travel independently of the full track, reaching audiences that streaming discovery does not.
Young Global Audience
Snapchat's user base skews substantially younger than subscription streaming services, reaching listeners early.
How It Works
Upload Your Release
Upload your tracks, artwork, and metadata through your white-label Audicient platform.
We Deliver to Snap
Audicient processes and delivers your release to Snap in the required format, meeting all their specifications.
Track & Earn
Monitor your performance on Snap through analytics dashboards and receive royalty payouts automatically.
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