Tencent Music
QQ Music, Kugou, Kuwo and WeSing
About Tencent Music
Tencent Music Entertainment is the largest music company in China, operating four consumer platforms: QQ Music, Kugou, Kuwo and the karaoke-focused WeSing. Between them they account for the majority of licensed music consumption in mainland China, each with a distinct audience -- QQ Music skews younger and more international, Kugou and Kuwo reach deeper into second- and third-tier cities, and WeSing is built entirely around users performing songs themselves.
WeSing is worth particular attention for rights holders: karaoke use generates its own royalty stream and exposes catalogue to listeners who engage by singing a song rather than streaming it.
Audicient delivers to Tencent Music Entertainment as a single destination covering all four platforms, with the China-specific rights declarations and Simplified Chinese metadata the group requires.
Delivering to Tencent Music
Four Platforms, One Delivery
A single delivery places your catalogue on QQ Music, Kugou, Kuwo and WeSing rather than requiring four separate ingestions.
Karaoke Rights on WeSing
Catalogue is delivered for WeSing's karaoke use, which generates a royalty stream distinct from ordinary streaming.
China Rights Declarations
Territory licensing and rights metadata are prepared in the form Tencent requires, which is what gates access to the market.
Simplified Chinese Metadata
Native-script titles and artist names are delivered alongside Latin forms so listeners can find the catalogue either way.
How It Works
Upload Your Release
Upload your tracks, artwork, and metadata through your white-label Audicient platform.
We Deliver to Tencent Music
Audicient processes and delivers your release to Tencent Music in the required format, meeting all their specifications.
Track & Earn
Monitor your performance on Tencent Music through analytics dashboards and receive royalty payouts automatically.
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