About Pandora
Pandora is the long-established US internet radio service, now part of SiriusXM. Its distinguishing feature is the Music Genome Project: tracks are analysed across hundreds of musical attributes, and stations are built from that analysis rather than from playlist curation or collaborative filtering. The practical consequence for a rights holder is unusual -- a record can find an audience on Pandora on the strength of how it sounds, without any editorial decision in its favour.
It operates in the United States, where it retains a large listener base, particularly in older demographics and in-car listening that subscription-first services reach less well. Pandora AMP gives artists station and listener data alongside promotional tools.
Audicient delivers your catalogue to Pandora with complete genre, mood and credit metadata, which is what the Genome analysis and station-building process draw on.
Delivering to Pandora
Genome-Based Discovery
Tracks are matched to stations by musical attributes rather than playlist placement, so a release can find listeners without editorial support.
Non-Interactive Royalties
Pandora's radio tiers generate statutory performance royalties, a revenue stream distinct from on-demand streaming.
Pandora AMP Access
Delivered catalogue is eligible for Pandora AMP, giving your artists station data, listener insight and artist audio messages.
In-Car and Older Demographics
Pandora retains strong in-car and older-listener reach, segments that subscription-first platforms serve comparatively thinly.
How It Works
Upload Your Release
Upload your tracks, artwork, and metadata through your white-label Audicient platform.
We Deliver to Pandora
Audicient processes and delivers your release to Pandora in the required format, meeting all their specifications.
Track & Earn
Monitor your performance on Pandora through analytics dashboards and receive royalty payouts automatically.
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