About Sirius XM
SiriusXM operates satellite and streaming radio across the United States and Canada, with a channel lineup programmed by people rather than algorithms -- genre channels, artist-dedicated channels and shows hosted by established music figures. For a rights holder that makes it closer to traditional radio promotion than to playlist pitching.
Its subscriber base is concentrated in vehicles, where satellite coverage still beats mobile data on long journeys, and skews toward committed listeners who follow particular channels and hosts. Specialist genre channels can give a niche record meaningful national exposure that would be hard to find elsewhere.
Audicient delivers your catalogue to SiriusXM with the metadata and credits its programming teams work from, so your releases are available and identifiable for channel consideration.
Delivering to Sirius XM
Human-Curated Channels
Programming is done by people, so a record reaches listeners through genre and host channels rather than algorithmic placement.
Specialist Genre Exposure
Niche channels give specialist repertoire national reach that is difficult to achieve on playlist-driven platforms.
Statutory Royalty Stream
Non-interactive satellite and streaming plays generate performance royalties separate from on-demand revenue.
North American In-Car Reach
Satellite coverage reaches listeners across the US and Canada including routes where mobile streaming is unreliable.
How It Works
Upload Your Release
Upload your tracks, artwork, and metadata through your white-label Audicient platform.
We Deliver to Sirius XM
Audicient processes and delivers your release to Sirius XM in the required format, meeting all their specifications.
Track & Earn
Monitor your performance on Sirius XM through analytics dashboards and receive royalty payouts automatically.
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